Automatic synchronisation of job offers on your website without manual work – here's how it works!

In times of a shortage of skilled workers and a highly competitive job market, you, as an employer, might ask yourself: How can I generate more suitable applications for my company? 

Often, the problem isn't a lack of suitable candidates – but rather the way job advertisements are worded, published and perceived.

In this post, you'll receive concrete tips and strategies to optimise your recruitment processes and significantly increase the number of applications.

1. Write a target audience-appropriate job advertisement 

The job advertisement is the first point of contact with potential applicants – and therefore crucial for the success of your recruitment.

The important things are:

• Clear, structured texts with concrete information on the role and requirements
• A motivational speech with real added value for your target audience
• The renunciation of jargon and internal fantasy titles such as „Marketing Hero“

Put yourself in the applicants' shoes and ask yourself the following questions:

• What awaits me?
• What are the company's requirements for me?
• What do I get out of it?
• Am I missing any information that I can't get from the advert?

2. Optimise your job advertisements for SEO

Search engines and job portals such as Indeed, StepStone or LinkedIn are nowadays the first port of call for job seekers. That's why your job advertisements should be optimised for search engines (SEO-compliant).

How to find good keywords

• Use standardised job titles such as „Accountant“
• Use job portals to identify frequently used terms in similar job advertisements
• The Google Keyword Planner or Google Suggest can also provide you with new input.
• Insert the job title into the ad title, the URL and the first paragraph

Just a quick reminder: Subheadings, bullet points, and paragraphs provide more structure and clarity in the text – this not only makes the advertisement look more professional, but also strengthens trust in the company.

3. Attract More Applicants – With Compelling Content

It's not just what you publish, but also how you present yourself as an employer that is crucial. A compelling career page should be designed to appeal to applicants both professionally and emotionally – while appearing authentic and approachable.

Here we come to the core content of a compelling careers page:

Company culture and values

• To set out clearly what your working day looks like, what values are important to you, and how you work together. The team spirit should be at the forefront – emphasise that you are not just colleagues, but a well-rehearsed team.
• Reports of joint projects and team events.

Transparent and attractive benefits:

Applicants are increasingly paying attention to the added value an employer offers.

Examples of benefits that can leave a positive impression:

• Clear development opportunities and internal promotion options
• Training and further education opportunities
• Additional holiday days or special leave for special occasions
• Flexible working hours or the option to work remotely (if desired)
• Regular team events and company outings
• Reimbursement of the Deutschland-Ticket costs

Ask yourself the question here: What would appeal to me and convince me? 

Perhaps you could also place special emphasis on a particular USP (Unique Selling Proposition) that the competition doesn't offer? These can include special technologies, innovative working models, and special further training opportunities.

4. Publish job advertisements on your website – with Easy Job Sync

A particularly effective approach for more applications is the automated publication of your job offers on your own website – search engine friendly, visually matching your company's corporate design and without manual maintenance. 

You can use our Easy Job Sync plugin for this, for example!

What is Easy Job Sync?

Easy Job Sync is a powerful WordPress plugin that automatically synchronises your job postings from systems such as Coveto, Softgarden or HR4U integrates onto your careers page. It connects your HR system directly to your website – entirely effort-free.

Your advantages at a glance:

✅ Easy integration: You don't need to change anything on your website, just install the plugin

✅ Automatic publishing of your jobs

✅ Higher traffic and more applications – without external tools

✅ Uniform, CI-compliant design

✅ SEO-optimised display for better discoverability

Powerful search and filtering functions for applicants

With Easy Job Sync, you make job searching as easy and targeted as possible for interested parties. The plugin offers:

Filing cabinet Filter options: by category, location, working time model, etc.

⚙️ Flexible search filtersYou can use all fields that are maintained in the HR system for the search – for example „Federal State“, „Work Experience“ or individual free text fields.

📍 Nearby searchLook for jobs nearby by entering your postcode and a search radius.

🎯 Flexible extensionCustom fields can also be easily integrated

🔍 Full-text searchBrowse the entire job advertisement for relevant terms

Additional benefit Easy Job Sync is causing no running costs. You only pay once – including lifetime updates and support.

5. Bonus tip: Matching – who *doesn't* suit you?

It's not only important to reach out to suitable talent, but also to openly state which candidates would not be a good fit for the company. 

This offers clarity for both sides, avoids unsuitable applications, and increases the quality of applications. For example, if you’re looking for candidates who can speak English fluently, you should make it clear that inadequate English skills are a deal-breaker!

Conclusion: Here’s how to attract more applicants who are a good fit for your company!

You won't get more relevant applications by chance – but through a targeted combination of well-thought-out content, search engine visibility and the right toolset.

What you should bear in mind:

• Use clear, SEO-friendly job titles that users would actually search for
• Publish your job adverts automatically on your website
• Make it easier for applicants to search with appropriate filtering options
• Strengthen your brand with a compelling careers page
• Use tools like Easy Job Sync, to save time, automate processes, and increase your visibility at the same time.

Ready to improve your recruitment process?

Then test Easy Job Sync and convince yourself of its ease of use and professional results!