The 9 best WordPress newsletter plugins for 2023 compared

Emails are undoubtedly the most effective marketing channel for reaching potential customers and bringing your services and products to their attention. However, with the abundance of available newsletter plugins for WordPress, choosing the right tool can sometimes be difficult. Therefore, we have examined the nine best-known and best newsletter plugins for their advantages and functions, and present them to you below. In doing so, we take a close look at their advantages, disadvantages, and price, so that you can make the best choice for your email marketing.

1. Easy Newsletter

The first newsletter plugin we'd like to introduce is Easy Newsletter, which we developed ourselves. This comprehensive tool gives you the ability to manage your newsletters directly on your own WordPress website, keeping you in full control of your campaigns. This is a valuable feature that makes you independent of external services while ensuring the security of your data on your own server.

The seamless integration of Easy Newsletter into WordPress allows you to use it smoothly with your theme and your usual editor (WP Gutenberg blocks or page builders like Elementor, WpBakery and Divi). This means your newsletter can be edited in exactly the same way as the rest of your website content. For example, you can use standard or custom blocks, insert images from the media library, or display your latest posts.

With central subscriber management, sign-up and unsubscribe forms, statistics, import functions and various settings, this plugin offers a wealth of features similar to those found in other newsletter tools. Easy Newsletter is available in a stripped-down free version and a Pro version.

Your advantages

• Easy newsletter creation with your theme in your familiar WordPress environment
• Working with all texts, media, posts, and blocks from your website
• GDPR-compliant
• All data is stored in your WordPress database on your server
• No external tool is required
• No ongoing costs, one-off payment
• Developed by a German start-up
• Lifetime support included

Functions

• Creating and sending the newsletter directly from the WordPress backend
• Automatic sending of unlimited emails
• Unlimited number of subscribers
• Unlimited number of newsletters
• Registration form with double opt-in and automatic welcome email
• Importing contacts and custom fields via CSV file
• Overview of all newsletters and subscribers
• Statistics on newsletter open rates and clicks from the newsletter
• Compatible with most SMTP plugins
• Support for Custom Post Type content and meta fields
• Settings for shipping interval, standard emails, thank-you pages, subscriber categories, and more.

Price

• A one-off payment of 500 euros (equivalent to 42 euros per month for one year – free of charge thereafter)
• Free version available

Conclusion

Easy Newsletter is a simple and user-friendly plugin that offers you all the flexibility and features you need to grow your email marketing. The benefits of the plugin are clear: build your newsletter using your own theme, editor and content. Unlike other providers, Easy Newsletter places no limits on the number of subscribers or newsletters you can have. You have access to German-speaking support and receive a quick response to any queries.

2. Brevo (Sendinblue)

Brevo is a newsletter software that you can integrate into your WordPress website as a plugin. This allows you to set up sign-up forms in your website’s admin panel and embed them on your site using shortcodes. The data collected is stored securely in accordance with the latest GDPR guidelines. 

Brevo’s segmentation feature allows you to reach your different target audiences in a flexible way, whilst the drag-and-drop editor enables you to design newsletters. Brevo also helps you optimise your sending times to ensure your emails reach your readers at exactly the right moment and attract maximum attention.

Your advantages

• GDPR-compliant
• Contact lists with segmentation functionality
• Easy campaign creation using drag-and-drop
• Professional newsletter templates and editor
• Optimisation of delivery times
• Marketing Automation (e.g. Autoresponder)
• Sending transactional emails
• Seamless integration with WordPress as a plugin

Functions

• Setting up registration forms directly within the WordPress admin panel
• Placing forms using shortcodes
• Automatic transfer of data to Brevo contact lists
• Using the editor to design emails
• Access to analytics data for evaluating the email campaign directly within WordPress

Price

• Free use is limited to 300 emails per day and 2,000 contacts
• Starter Pack limited to 2000 contacts for 19 Euros per month
• Business Package for €49 per month
• Enterprise – individual price

Conclusion

Brevo is a powerful newsletter software that can be easily integrated into your WordPress website. With GDPR-compliant signup forms, a segmentation feature, and a user-friendly drag-and-drop editor, the plugin offers a variety of features for your email marketing.

With various pricing models, including a free account option with daily sending of 300 emails, Brevo allows for flexible usage tailored to your individual needs. Overall, Brevo is a recommendable solution for WordPress users looking for user-friendly and powerful newsletter software.

Further information

3. Rapidmail

With Rapidmail you can manage your contact lists, send newsletters, and evaluate the success of your email campaigns in real-time. The WordPress plugin allows you to easily create and place signup forms on your website, with the option to also acquire subscribers through blog comments.

With Rapidmail, many advantages are available to you, including a user-friendly interface, a comprehensive template library, and the option for email automation. The segmentation and subscriber targeting features enable you to send tailored content to different target groups and optimise your campaigns.

Your advantages

• GDPR-compliant
• User-friendly interface
• Comprehensive template library for engaging emails
• Email automation for targeted messaging
• A/B tests for campaign optimisation
• Real-time analysis reports for campaign success
• Customer support

Functions

• Email campaign creation and distribution
• Access to professional email templates
• Automating email messages (e.g. welcome emails and follow-ups)
• Segmentation and Targeting of Subscribers

Price

• Different pricing models from Starter to Enterprise
• Starter Pack for £9 per month
• Premium Package for 25 Euros per month
• Enterprise package at an individual price
• The first mailing to up to 2,000 recipients is free

Conclusion

Rapidmail is a powerful email marketing solution with a clear interface, extensive template library, and email automation. Segmentation allows you to create tailored content for your different target audiences and optimise it through A/B testing. Rapidmail is attractively priced with a free initial sending to up to 2,000 recipients. Overall, Rapidmail is a recommendable option for targeted and effective email marketing.

Further information

4. Mailpoet

MailPoet, just like Easy Newsletter, specialises in sending newsletters for WordPress websites. This allows Mail. 

A drag-and-drop editor is available for you to customise your newsletters to your content requirements. You can choose from over 50 starter templates. In the paid version, you can track the performance of your newsletters with comprehensive statistics. This way, you gain insights into how many people opened your email, where they clicked, and how engaged they are. 

Your advantages

• GDPR-compliant
• Drag-and-drop e-mail builder and numerous ready-made templates
• Email notifications for new blog posts
• No limit on the number of newsletters per month
• Meaningful analyses
• CSV import of existing lists
• Features a built-in shipping service

Functions

• A user-friendly backend and a short learning curve
• Pre-made templates and template generator for emails and newsletters
• Various shipping options (e.g. scheduling and automated welcome sequence)
• Sending emails via SMTP server

Prices

• Up to 1,000 subscribers: Free
• 5,000 subscribers: €46 per month (€550 per year)
• 10,000 subscribers: €63 per month (€750 per year)

Conclusion

Mailpoet is a powerful newsletter solution for WordPress that offers a simple drag-and-drop editor and a variety of templates. The free version allows you to manage up to 1,000 contacts and provides basic automation features. With meaningful analytics, you can track and optimise the success of your newsletters. The ability to manage large lists makes it a recommended option for effective email marketing.

Further information

5. The Newsletter Plugin

The Newsletter Plugin offers you simple integration and management. You can integrate it seamlessly into your WordPress website and operate it intuitively from the outset. Managing your newsletter subscribers is made easier by allowing you to easily store your information and segment it into different groups.

For this, you can choose from a wide range of pre-made templates or create your own designs using drag-and-drop. With The Newsletter Plugin, you can decide for yourself when your emails are sent.

Additionally, you have access to detailed statistics and analyses on the performance of your email campaigns. This allows you to track how many recipients open your emails, what they click on, and much more. This information helps you to continuously improve your strategy and increase the effectiveness of your campaigns.

Your advantages

• GDPR-compliant
• Drag-and-drop builder
• Pop-up integrations
• Locked Content Feature: Unlock Blog Post Only After Registration
• Numerous integration options (e.g. Contact Form 7 and Elementor)
• Automation possibilities
• Allows you to manage everything from the WordPress backend

Functions

• Email address collection via classic forms or pop-ups
• Spam-check
• Detailed statistics on click-through rates and open rates in the backend
• Google Analytics Integration for Measuring Email Success
• Compatible with most SMTP plugins

Prices

• Free version available
• £69 per year for premium features on three different websites
• Agency license for unlimited websites for €269 per year

Conclusion

The Newsletter Plugin offers user-friendly integration and management for WordPress websites. With a drag-and-drop builder and a variety of templates, you can create engaging newsletters while maintaining control over the send times and receiving detailed statistics on your email campaign performance. The ability to integrate with various plugins and compatibility with SMTP plugins make it a versatile solution. A free version is available, while the premium version offers additional features and extended licenses.

Further information

6. Mailchimp

Mailchimp is one of the best-known providers in the field of newsletter marketing. The platform offers an established newsletter tool with a comprehensive range of functions.

For integration with WordPress, Mailchimp uses the WordPress Block instead of a plugin. Via this block, you can place a sign-up form for the Mailchimp newsletter in WordPress. Subsequent email marketing steps are then carried out directly with Mailchimp.

Since Mailchimp operates its servers in the USA, there are data protection uncertainties. Although Mailchimp assures its users of GDPR compliance, it is not known to what extent this can be adhered to. Therefore, choosing a provider with servers located in the EU could be safer for you.

Your advantages

• Free newsletter templates
• Automated follow-up mailings
• Detailed mailing statistics
• Recipient segmentation for targeted newsletters

Functions

• WordPress integration via WordPress block for login forms
• Tools for website and ad creation, in addition to newsletter marketing
• A/B Tests for newsletter variants
• Marketing Automation
• Transactional emails for registration confirmations, order confirmations, etc.

Prices

• Free for up to 500 contacts
• Essential Package for €11.66 per month up to 500 contacts
• Standard Package for €17.94 per month up to 500 contacts
• Premium package for €314.01 per month for 10,000 contacts
• Overdraft fees for exceeding the contact list

Conclusion

Mailchimp is a well-known name in newsletter marketing, offering a comprehensive range of features. Integration with WordPress is achieved through a simple WordPress block that provides a signup form for the Mailchimp newsletter. However, it's important to note that further email marketing steps must be carried out directly within Mailchimp. Data privacy concerns arise from its US-based servers, which has already led to legal uncertainties. The platform offers a free version with limited features and various paid packages, which vary depending on the number of subscribers and the scope of features.

Further information

7. Mailster

Mailster is a powerful email marketing plugin developed as an add-on for WordPress. It allows you to create, manage, and send newsletters. The plugin offers a variety of features that enable you to create engaging newsletters and stay in touch with your subscribers. Additionally, it provides you with the option to set up marketing automations to send targeted and timed emails.

Advantages of Mailster

• GDPR-compliant
• Extensive automation features
• Extensive subscriber statistics
• Import function for existing contacts
• Unsplash integration for free images
• Allows the creation of one-off emails or automated sequences

Functions of Mailster

• User interface for email marketing directly in the WordPress admin area
• E-mail editor for creating newsletters
• Analytics features for detailed statistics
• Drag-and-drop builder for newsletter creation
• SMTP connection to almost any provider, including

Prices

• 14-day no-obligation trial before buying
• One-off price of 99 Euros for the premium version
• Technical support included for the first six months
• Lifetime free updates

Conclusion

Mailster allows you to easily create, manage, and send newsletters. The plugin is GDPR-compliant and offers you numerous templates as well as detailed statistics about your subscribers. Appealing newsletters can be created with an intuitive drag-and-drop builder. Integration with various SMTP providers is possible, and there are no limits on subscribers or emails. Mailster can be purchased for a one-time price of $99. With Mailster, you should note that free support is only available for the first 6 months.

Further information

8. CleverReach

CleverReach is a well-known newsletter tool that allows you to create, manage, and send email campaigns. The tool offers various features such as the creation of email templates, the management of email lists, and the automation of campaigns. Furthermore, you can analyse your campaigns. As a WordPress plugin, CleverReach enables you to seamlessly integrate sign-up forms and send newsletters directly via WordPress. This allows you to access your WordPress content when creating your newsletters.

Your advantages

• Email creation, sending, segmentation, automation and reporting
• Setting up and sending newsletters directly within the WordPress CMS

Functions

• Automation of email marketing campaigns
• Reporting functions for detailed statistics
• Creation and installation of registration forms with the WordPress plugin
• Accessing WordPress content for newsletter design

Price

• Free for up to 250 contacts
• Essential up to 500 contacts from 15 Euros monthly
• Flex up to 1,000 emails from €24 monthly
• Enterprise from €499 per month

Conclusion

With CleverReach's WordPress plugin, you can seamlessly create signup forms, send newsletters, and access your WordPress content to design engaging emails. CleverReach enables you to segment subscribers, automate campaigns, and offers detailed statistics on campaign performance. In summary, CleverReach is an effective solution for professional email marketing.

Further information

9. GetResponse

GetResponse is a popular email marketing platform that offers a wide range of features. The newsletter software includes all the key functions such as segmentation, automation and reporting. However, the plugin is limited to creating and placing sign-up forms that automatically forward the entered data to the contact lists in GetResponse. GetResponse does not, therefore, include a newsletter editor that can be used directly within WordPress. Instead, the plugin focuses on establishing a seamless connection between your website and the comprehensive GetResponse platform.

Your advantages

• A comprehensive email marketing platform with additional features (e.g. website builder, live chat, push notifications and SMS marketing)
• Includes all important functions such as segmentation, automation, and reporting
• Seamless integration of various marketing tools within a single platform

Functions

• Website builder for creating websites
• Live chat function for real-time communication with visitors
• Webinars for interactive online presentations and training
• Advertisements for targeted online marketing
• Push notifications for direct customer engagement
• SMS marketing for mobile communication

Prices

• Free for up to 500 contacts
• Starter Package: Up to 1,000 contacts for €16 per month
• Marketing Automation Package: Up to 1,000 contacts £54 per month
• E-Commerce Marketing Package: Up to 1,000 contacts €106 monthly
• For longer contract terms of 12 or 24 months, the monthly price is reduced by 18% and 30% respectively

Conclusion

GetResponse allows you to easily integrate sign-up forms into your website to generate valuable leads. However, it does not offer a dedicated newsletter editor directly within WordPress. The platform offers additional products such as a website builder, live chat, webinars, adverts, push notifications and SMS marketing, making it a versatile marketing solution. Prices vary depending on the number of subscribers and the range of features, ranging from €16 per month to €106 per month.

Further information